Discover how to embrace the slower seasons in business with grace, intention, and strategy. This blog explores the hidden power of quiet seasons for women entrepreneurs—offering mindset shifts, actionable tips, and permission to pause without guilt. Perfect for working moms, small business owners, and female founders navigating seasonal lulls with purpose.

I’m sharing these branding truths with you not because I got it all right—but because I didn’t. Hopefully, they’ll save you a few wrong turns along the way, and help you create a brand that will last the test of time. Whether you’re trying to create and promote yourself, and your personal brand, launching product or service-based company, or finding your stride as a solopreneur, this post is for you!

Spring cleaning isn’t just for your junk drawer and that haunted corner of your closet. It’s also the perfect time to take a good, honest look at your personal brand—and whether it’s still working for who you are right now.

In a world where solo businesses are on the rise (hello, 84% surge!), standing out from the crowd is more critical than ever. Your personal brand isn’t just a logo or a tagline; it’s the spotlight that makes your business shine brighter than a disco ball at a Friday night dance party. It’s how you build trust, attract your dream clients, and pave your way to success. Whether you’re juggling client calls or navigating the ever-terrifying QuickBooks, your brand should be stealing the show.

In today’s society, it may feel as though women leaders are visibly thriving and showcasing their talents. While this is partially true, it is crucial now more than ever to actively pursue leadership roles that empower women. The difficulty arises because many women, myself included in the past, often hesitate to take charge and assume leadership positions. This hesitation is not without reason; women in leadership frequently face ostracism or criticism for being perceived as overly aggressive or “bulldog-like.”

The fantastic thing about finding and establishing relationships with women who can mentor you is that these guardian angels or fairy godmothers are not just career guides; they’re also life coaches, your most passionate cheerleaders, and the supportive besties you need. And, here’s the best part: the unrealized mentors in your life are already at your fingertips. You just have to tap into your desire to be mentored and your willingness to be humble enough to seek out the right one.

Here’s the deal. I can’t give you a magic pill to achieve your goals. I’m not going to sit here and tell you that I have a secret formula to success or that you’re even necessarily on the right track. What I will tell you is that I’ve tried and failed at many things in life, from relationships to businesses. I’ve also tried and succeeded in just as many adventures. Along the way, I’ve learned a few things about staying committed to goals in life and in business as a woman and a mother. Are you ready? Let’s dig in.

If you’re dying to escape the professional trap you find yourself in. If you have a business idea that you are itching to start. Or, you just want more flexibility with your family, I’m excited to share some of what I’ve learned as a woman business owner, and mompreneur with over ten years of experience starting businesses, failing at businesses, and getting back up to try again.

Feeling bogged down—whether it's steering through career decisions, balancing family life, or just trying to remember what fun looks like without a screen—can seem daunting. But fear not, I have some strategies that might just help us not only survive but maybe even thrive during these times:

Let's get real for a moment. Being a woman in business isn't all power suits and corner offices (though, let's be honest, a good blazer never hurt anyone).

When I started my first business, I had no idea what I was doing (I still don't half the time!). Because of that, I learned a lot of hard lessons and did things wrong in various ways.

Business ownership is a journey—a rollercoaster filled with highs that make you feel invincible and lows that have you questioning your life choices over a pint of ice cream at 3 AM. But fear not—every twist and turn on this wild ride comes with a lesson or two, and I'm here to spill the tea. Buckle up, boss babes; this one's for you.

It’s always struck me as odd that there’s a cultural expectation that people will find the career they want by the time they are eighteen years old and will stay in that profession for their whole working life!

I mean, if you look at your other choices and changes throughout life, it’s kind of silly, right?

If you're considering a new business or career, this post is for you! I’m here to inspire you with the top business ideas for women in 2024.

It’s that time of year again. That’s right. The time of year when it seems like you should have everything in place: your personal vision board, your business plan, and your New Year’s resolutions. Here’s your simple 30-day plan to get yourself in gear.

This year, we’ve collected our favorite products and gift ideas for the women in your life, so you don’t have to go hunting all over the place for the perfect gifts.

Here it is, The Womanhood Unwrapped Holiday Gift Guide for Your Favorite Women. Or, as we like to say, the Ultimate WU (Womanhood Unwrapped) Girl. 😘

I can’t say I’m an expert at the process of making life changes by any means, but as I near the ripe age of 40-years-old (no laughing allowed!), I’ve begun to see some trends in my own life that might help you on your journey as a badass woman looking for that pot-o-gold at the end of the rainbow. You can change your life! Don’t give up yet.

It’s not every day I get to interview a woman-owned philanthropist and winemaker. Dani of Dani Gold Wines is a mom, wife, owns a wine company, and loves to give back to the world and her community. Read her interview now.

Etta Loves was born, and this year launched their US presence as well! Creating the only baby products in the world designed alongside an Orthoptist (A.K.A. expert in children’s vision) -- putting science at the core of everything they do, Etta Loves, and Jen its founder have a truly unique mission. Read her story, and how she manages life as a working mom.

When you meet Jessica Sturzenegger, CEO and cofounder, Amara Organic Baby Food, you’re immediately struck by her positive and warm personality, as well as her clear passion for health and wellness that can be delivered through food. Here is her story on the Entreprenista Mama blog.

I'm the first to overthink things. I'm the first to run through all the scenarios, possible pitfalls, and potential positive or negative outcomes. But as a woman, who's also a mother, wife, and serial entrepreneur, I had to learn early in the launch of my first business, a super challenging lesson. It’s all about perfectionism, and when to let go. Read more on the blog.

April O’Meara has the perfect story to explore the concept of how to diversify your skills for career growth. Her career has taken anything but an expected path, and the flow of her professional life is what makes her such a warrior and incredible example to women. Read the full story in this interview-style post with Entreprenista Mama.

Women get into the corporate workforce thinking that all is fair and equal, only to discover that the cards in the company deck are stacked against female professional advancement. Corporate culture needs to change for women to thrive and become better leaders!