A Blog for women, about women; the roses and thorns of life & everything in Between
How to Build Your Brand From Scratch as a Small Business Owner
Diving into the entrepreneurial realm is like bounding onto the wildest roller coaster—thrilling, unpredictable, and just a touch bonkers! As a small business owner, you’re not merely peddling a product or service; you’re weaving a brand narrative that captivates, resonates, and dares to stand out in a crowded marketplace. Your brand isn’t just a catchy logo or a quirky jingle—it’s the very lifeblood of your venture!
The Importance of Building Your Brand as a Solopreneur
In a world where solo businesses are on the rise (hello, 84% surge!), standing out from the crowd is more critical than ever. Your personal brand isn’t just a logo or a tagline; it’s the spotlight that makes your business shine brighter than a disco ball at a Friday night dance party. It’s how you build trust, attract your dream clients, and pave your way to success. Whether you’re juggling client calls or navigating the ever-terrifying QuickBooks, your brand should be stealing the show.
The Best Books of 2025 (So Far): Life Lessons, Drama, and a Little Chaos
There’s something magical about a book that completely takes over your life—the kind that makes you ignore laundry, bedtime, and possibly your own personal hygiene (no judgment). And since I’m nothing if not a giver, I’m here to share my favorite reads of 2025 so far.
These books have inspired me, entertained me, and in one case, made me question my entire relationship with Chardonnay. So, grab your favorite blanket and let’s dive in.
What Your 20’s Are Really For: Embracing Growth, Mistakes, and Self-Discovery
In your 20’s, it’s easy to fall into the trap of comparing yourself to others. Whether it’s your friend who just bought a new outfit and you wonder how they afford it, a stranger running past you on the street and thinking, Why can’t I run as fast as them?, or a schoolmate who’s been traveling the world and you feel like you’re wasting your life by not doing the same—comparison is a natural tendency. But while it’s an instinct we all have, it doesn’t mean it’s always helpful.
How to Become a Woman Who Leads Instead of Follows
In today’s society, it may feel as though women leaders are visibly thriving and showcasing their talents. While this is partially true, it is crucial now more than ever to actively pursue leadership roles that empower women. The difficulty arises because many women, myself included in the past, often hesitate to take charge and assume leadership positions. This hesitation is not without reason; women in leadership frequently face ostracism or criticism for being perceived as overly aggressive or “bulldog-like.”
The Realistic Guide to Building a Career Without Sacrificing Motherhood
When I first started my business, I was a new mom with a one-year-old who had just discovered the art of toddler tantrums. The idea of launching a business at that stage seemed borderline lunacy—not just to everyone I mentioned it to but also to myself. So instead of diving in, I tiptoed. Here’s what I learned about balancing life and career as a working mom.
Building Intentional Habits for a Life You’ll Love This Year
As a working mom and business owner, I’ve learned that focusing on my strengths and building intentional habits is way more effective (and less exhausting) than trying to bulldoze my perceived weaknesses. That’s why every January, I trade the pressure-cooker resolutions for my trusty “Intentional Habits Workbook.” Think of it as a roadmap to a year that feels like me—but a little more organized, intentional, and, dare I say… fun.
2024’s Best Books and Podcasts: Must Reads and Podcasts to Binge in 2025
Whether you’re looking for page-turning fiction, soul-nourishing podcasts, or quick escapes between the chaos of motherhood, we’ve curated a list for every moment you can spare as you round things out for 2024 and look forward to 2025. Here are some of the best books and podcasts we couldn’t get enough of this year.
Looking Back to Move Forward: Conducting a Self-Review to Shape Your Best Year
After years of getting it wrong, this serial mompreneur and podcast host is here to tell you a key lesson in the life of a busy woman: You will be way more effective, successful, and satisfied in life if you take moments of transition (like the end of one year, before moving into the next), to pause and reflect before jumping on board the plane of planning, setting resolutions, and goals, and launching off into the sunrise without checking your past-history fuel tanks – because let’s face it, you’re not jetting off anywhere with empty tanks.
Why Every Woman Needs a Mentor (Hint: It’s Like a Life GPS)
The fantastic thing about finding and establishing relationships with women who can mentor you is that these guardian angels or fairy godmothers are not just career guides; they’re also life coaches, your most passionate cheerleaders, and the supportive besties you need. And, here’s the best part: the unrealized mentors in your life are already at your fingertips. You just have to tap into your desire to be mentored and your willingness to be humble enough to seek out the right one.
Staying Committed to Your Goals: Overcoming Challenges and Finding Motivation
Here’s the deal. I can’t give you a magic pill to achieve your goals. I’m not going to sit here and tell you that I have a secret formula to success or that you’re even necessarily on the right track. What I will tell you is that I’ve tried and failed at many things in life, from relationships to businesses. I’ve also tried and succeeded in just as many adventures. Along the way, I’ve learned a few things about staying committed to goals in life and in business as a woman and a mother. Are you ready? Let’s dig in.
The Startup She-E-O: Playbook Strategies for Women Leading the Way in Entrepreneurship
Over my many years of experience testing, failing, launching and relaunching my business ideas, I’ve found that there are some key elements to finding success with your growing business. Equip yourself with these strategies, designed to guide you through the bustling marketplace and help you serve up a feast of actualization.
How to Launch Your Own Business While Managing Motherhood
If you’re dying to escape the professional trap you find yourself in. If you have a business idea that you are itching to start. Or, you just want more flexibility with your family, I’m excited to share some of what I’ve learned as a woman business owner, and mompreneur with over ten years of experience starting businesses, failing at businesses, and getting back up to try again.
Feeling Stuck? 7 Powerful Steps to Change Your Life When You Don’t Know How
Just the word “change” used to make my skin crawl. Alright, who am I kidding? It still does. You have no doubt heard the age-old saying that “nothing is constant but change.” As much as I hate to admit it, I have repeatedly been on the receiving end of this valuable yet challenging and often painful truth over my forty-two, almost forty-three years.
Escaping the Slump: Conquering Analysis Paralysis and Procrastination
Feeling bogged down—whether it's steering through career decisions, balancing family life, or just trying to remember what fun looks like without a screen—can seem daunting. But fear not, I have some strategies that might just help us not only survive but maybe even thrive during these times:
Top Women's Summer Lifestyle Insights You Can't Miss
This past month was all about the adventure of summer, new places, people, and things we fell in love with—and big surprise… I want to share it with you!
Are you more of the staycation type or big-time-summer adventurer? Perhaps you're lugging along a troup of kids or vacationing with your sweetheart.
Whether you're the bootstrap tent-camping type or big resort type, here's the official Womanhood Unwrapped roundup for the remainder of summer – complete with highlights tailored especially for the superhero working women and moms out there.
7 Essential Lessons Every Woman Business Owner Should Know to Succeed
Let's get real for a moment. Being a woman in business isn't all power suits and corner offices (though, let's be honest, a good blazer never hurt anyone).
When I started my first business, I had no idea what I was doing (I still don't half the time!). Because of that, I learned a lot of hard lessons and did things wrong in various ways.
Business ownership is a journey—a rollercoaster filled with highs that make you feel invincible and lows that have you questioning your life choices over a pint of ice cream at 3 AM. But fear not—every twist and turn on this wild ride comes with a lesson or two, and I'm here to spill the tea. Buckle up, boss babes; this one's for you.
Simplifying Life as a Working Mom: A Guide to More Balance and Less Overwhelm
Chances are, if you’re a working mom like me, you're also deep in the trenches of mom chaos, which ranges from organized disarray to full-blown apocalypse. So, before you ask how this post will help you navigate the madness, let me assure you, I've found some ways to keep my life from unraveling faster than a cheap sweater.
Caring for Your Mind: Why Mental Health is as Vital as Physical Health
Our mental well-being influences how we think, feel, and behave in daily life. It affects our ability to cope with stress, overcome challenges, build relationships, and recover from life's setbacks and hardships. Just like physical health, mental health requires regular maintenance and care. I had to learn this the hard way, but taking care of your mind can be smoothly integrated into your life if you try.
Let's explore practical steps to nurturing your mind, including mindfulness practices, stress management techniques, and strategies for fostering a positive mindset.